THE "GO TO" PLACE FOR ANYONE INTERESTED IN SPECIALTY FOOD MARKETING.
Sometimes a Blog Post is Just a Blog Post...
I have to admit I often look for the hidden motive in things.
Not in a suspicious I-think-you’re-up-to-no-good kind of way.
More like: You did ____ because you wanted _____ to happen.
So I was confused when I stumbled across a gourmet meals delivery service's blog the other day. The owner posted about how to shop for ingredients & prepare dinner on the cheap.
Why would he write about preparing inexpensive food? I asked myself.
I even posed the question to fellow marketers.
Someone suggested that he may be getting ready to introduce another product–a cookbook, perhaps. Or a cooking course.
Someone else suggested he was trying to build rapport with on-the-fence shoppers who might order from him at a later date.
My own initial thought was that he saw a slump in sales because of the economy–and wanted to show empathy to existing customers.
Any of the above could be true.
Of course, I could just ask him. But that would be waaay too easy.
I might contact him though. Stay tuned…
I’ve been looking around at how specialty food and culinary travel companies use their blogs.
Some have managed to engage readers by posting useful information…recommended menus, healthy eating news, or little known tid bits about a travel destination.
Other blogs have sat idle since 2007.
I’m new to blogging myself. I appreciate the difficulty of adding fresh content on a regular basis.
It can seem thankless if the only comments you get are from spammers in Russia.
However, once a blog gains momentum–it can be a powerful way to stay on your target market’s radar.
People are more inclined to buy from those they know & like.
A quick note about a food entrepreneur who had the opposite problem. I spoke with a lobster seller who said his blog became popular & interactive with existing customers.
So popular it got hacked.
Of course, there’s good protection against that these days. And he's anxious to get it up and running again.
My question to you is this…
What, if anything, are you doing to build rapport with existing customers?
And…does your blog play a role?
Suzanne Ryan
The Gourmet Copywriter
Not in a suspicious I-think-you’re-up-to-no-good kind of way.
More like: You did ____ because you wanted _____ to happen.
So I was confused when I stumbled across a gourmet meals delivery service's blog the other day. The owner posted about how to shop for ingredients & prepare dinner on the cheap.
Why would he write about preparing inexpensive food? I asked myself.
I even posed the question to fellow marketers.
Someone suggested that he may be getting ready to introduce another product–a cookbook, perhaps. Or a cooking course.
Someone else suggested he was trying to build rapport with on-the-fence shoppers who might order from him at a later date.
My own initial thought was that he saw a slump in sales because of the economy–and wanted to show empathy to existing customers.
Any of the above could be true.
Of course, I could just ask him. But that would be waaay too easy.
I might contact him though. Stay tuned…
I’ve been looking around at how specialty food and culinary travel companies use their blogs.
Some have managed to engage readers by posting useful information…recommended menus, healthy eating news, or little known tid bits about a travel destination.
Other blogs have sat idle since 2007.
I’m new to blogging myself. I appreciate the difficulty of adding fresh content on a regular basis.
It can seem thankless if the only comments you get are from spammers in Russia.
However, once a blog gains momentum–it can be a powerful way to stay on your target market’s radar.
People are more inclined to buy from those they know & like.
A quick note about a food entrepreneur who had the opposite problem. I spoke with a lobster seller who said his blog became popular & interactive with existing customers.
So popular it got hacked.
Of course, there’s good protection against that these days. And he's anxious to get it up and running again.
My question to you is this…
What, if anything, are you doing to build rapport with existing customers?
And…does your blog play a role?
Suzanne Ryan
The Gourmet Copywriter
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