THE "GO TO" PLACE FOR ANYONE INTERESTED IN SPECIALTY FOOD MARKETING.
STATISTICS OR POETRY - THE 2009 STATE OF THE SPECIALTY FOOD INDUSTRY
The NASFT has just released the 2009 state of the industry report.
- Total annual value at retail is about USD$60 billion. That includes $48 million retail packaged and $12 million foodservice.
- NASFT reports that about70% of the total sales are via supermarkets!
- Do any of you see a problem here? As in exactly what is a "gourmet/specialty food?"
- I suggest that the total, for the 90% of the specialty food entrepreneurs, is a great deal lower.
- Bottom line: the specialty food industry is strong and growing, but the total dollar amount should not include such products as San Pellegrino water, Tillamook Cheese, Ben & Jerry's Ice Cream, Kashi Cereals, and almost any pizza, for example.
The point is that such inflated statistics give a false impression about the magnitude of the gourmet/speccialty food industry to those about to enter, or who are considering entrance.
Comments?
Yours truly,
Steve
S. F. Hall
- Total annual value at retail is about USD$60 billion. That includes $48 million retail packaged and $12 million foodservice.
- NASFT reports that about70% of the total sales are via supermarkets!
- Do any of you see a problem here? As in exactly what is a "gourmet/specialty food?"
- I suggest that the total, for the 90% of the specialty food entrepreneurs, is a great deal lower.
- Bottom line: the specialty food industry is strong and growing, but the total dollar amount should not include such products as San Pellegrino water, Tillamook Cheese, Ben & Jerry's Ice Cream, Kashi Cereals, and almost any pizza, for example.
The point is that such inflated statistics give a false impression about the magnitude of the gourmet/speccialty food industry to those about to enter, or who are considering entrance.
Comments?
Yours truly,
Steve
S. F. Hall
© 2009 Created by IMKENOBI on Ning. Create Your Own Social Network
