Share 'ANYONE KNOW ANYTHING ABOUT COUPONING?'

This is from a reader: "Question for you…have you written anything about coupons – how to set up coupon program? Or coupons vs rebates for small food businesses? With frozen products, we need to drive consumers to make their own purchase at store vs sending them a freebie sample. So we have used rebates to date but would like to explore coupons. When we looked into coupons in the past, we could n…