Share 'How do I get the most out of my first trade show?'

My company has purchased a booth at a regional trade show that features juried crafts and specialty foods produced by local entrepreneurs. The first day and a half are devoted to wholesale sales to retailers and the last day and a half are retail sales to the public. This is the first time I have participated in such a trade show. What can I do to make the most of the event? What sort of displays…