Food Entrepreneurs

THE "GO TO" PLACE FOR ANYONE INTERESTED IN SPECIALTY FOOD MARKETING.

Suzanne Ryan
  • Female
  • Yarmouth Port, MA
  • United States
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Nick Simone replied to Suzanne Ryan's discussion Can't obtain a key ingredient
"Hi Suzanne, I am not sure if you are still in need of powdered iced tea, and I hope you did find it :) However, if you are still looking maybe we can help you find it.  Please check out our website below and feel free to contact us with any…"
Mar 7
Paul Sapan replied to Suzanne Ryan's discussion Can't obtain a key ingredient
"Hi Suzanne:  Are you just looking for powdered tea or do you need a powder that has sugar, citric acid, flavor, etc as well? "
Sep 14, 2012
Lori Saitz replied to Suzanne Ryan's discussion Can't obtain a key ingredient
"Suzanne, I don't have an answer to your challenge. However, keep on pursuing! I know it seems totally ridiculous to have so much issue with this one ingredient, but I've no doubt there is a solution "out there" and you will find…"
Apr 27, 2012
Suzanne Ryan replied to Suzanne Ryan's discussion Can't obtain a key ingredient
"thanks for this lead, Steve.  I contacted him and he said he had no idea how to find iced tea at wholesale prices.  It truly is one of those seemingly  mundane things that turns out to be specialized and thus impossible to get hold…"
Apr 11, 2012
Steve replied to Suzanne Ryan's discussion Can't obtain a key ingredient
"Hi Suzanne, Have you tried Eliot Johnson of Mark T. Wendell Tea? ejohnson3@earthlink.net - in Massachusetts. 978-369-3709 Eliot imports and packs specialty tea and may (or may not) be helpful. Tell him I sent you. Best regards, Steve "
Mar 28, 2012
Suzanne Ryan posted a discussion

Can't obtain a key ingredient

I'm making a product that I want to sell to restaurants and other hospitality establishments. One of the ingredients is instant powdered iced tea.  I've worked with both a food broker and on my own and I can't get instant iced tea powder wholesale.  The broker didn't have any luck either.  So the tea manufacturers obviously are reluctant to sell wholesale. Nestea and Lipton won't respond to my phone calls and Arizona tea outright said they don't sell wholesale. Supermarkets won't let me buy…See More
Jan 20, 2012
Suzanne Ryan replied to Suzanne Ryan's discussion licensing and liability insurance for uncooked product?
"Thanks for your reply.  I am currently bringing around samples to restaurants and cafes and getting their feedback on whether there's interest.  I need for it to be worth my while before I decide to commit to it."
Dec 2, 2011
Mimi Fix replied to Suzanne Ryan's discussion licensing and liability insurance for uncooked product?
"Most farmers' markets require liability insurance while individual restaurants don't typically ask for it. Depending upon your product ingredients, the FDA may not be involved. I hope you've done market research to see the viability…"
Dec 2, 2011
Suzanne Ryan updated their profile
Nov 28, 2011
Suzanne Ryan posted a discussion

licensing and liability insurance for uncooked product?

I'm exploring the possibility of marketing an instant hot drink that doesn't require any cooking on my part.  I initially plan on selling it to restaurants (in bulk) and maybe at farmers' markets rather than retailers.  Am I still required to have liability insurance and FDA approval etc?  Thanks.See More
Nov 28, 2011
Suzanne Ryan posted a discussion

Repeat customers are where it’s at

I had lunch with a friend 2 weeks ago. Someone I hadn’t seen since my school days.When I told her what I do for a living (marketing for online food sellers)—she said she didn’t think most people bought food online.“I buy lots of stuff online,” she said. “But food? I guess I need to examine the food first before I eat it.”That gave me pause for a minute. After all, I stumble across A LOT of online specialty food entrepreneurs who say they’re too broke to have a marketing budget.Maybe selling…See More
Aug 20, 2009
Suzanne Ryan posted a discussion

Julie, Julia & Your Food Business

In case you’re hiding under a rock–the new movie Julie and Julia has revived America’s love affair with Julia Child.Her book, Mastering the Art of French Cooking, is flying off the bookshelves.Not just at bookstores either.I pulled out my old copy–and wondered which elaborate recipe I might have energy for.Hmmm…maybe the roasted chicken with mushroom stuffing…Are you wondering where I’m going with this?It’s this–Do you have a relevant food item that can be associated with Julia Child?Almost any…See More
Aug 12, 2009
Suzanne Ryan posted a discussion

Do You Rely Too Much on Cyber Marketing?

One thing I learned from old timers when I began promoting my copywriting services–is NOT to rely on only one marketing medium.“If you think you’re going to get more business by running adwords–and not promote yourself in other ways–you’re going to struggle forever,” one experienced curmudgeon told me.I tucked that useful piece of advice behind my ear…and proceeded to do nothing but run an adwords campaign.It wasn’t that I didn’t believe him…it was just that I had a tight budget, little…See More
Aug 5, 2009
Suzanne Ryan posted a discussion

What's Your Twitter Score?

Let me say upfront that I’m still learning the ropes of twitter.So I’m writing this post as someone in mid training.In fact, I’m collecting information on how I might use it more to my marketing advantage.I thought I’d share a few tidbits with you.There are some who are wondering if twitter will last another year.Admittedly, there are days when I wonder about that too.It can seem like a lot of noise.In fact, I tend to see it as a street bazaar where everyone is trying to outshout each other.At…See More
Jul 29, 2009
Suzanne Ryan posted a discussion

How to Capitalize On Consumer Angst Over Food Safety

Last month, IBM (of all companies!) released a survey that showed less than 20% of consumers trust the safety of food they purchase.I’ve included the link to the press release at the end of this post.If you read the article in full–you’ll see this has been bad news for manufacturers of peanut butter and spinach products, for example–whose brands have been recalled in the past.If I’m understanding the numbers correctly, about 50% of consumers would be less likely to purchase that product again…See More
Jul 15, 2009
Suzanne Ryan posted a discussion

Energizing Your Email Marketing

Sometimes I wish I had a clearcut, easy-peasy formula for writing emails to a list.A surefire method that I could wisely impart to others.No dice.Depending on product or market–what works for one business could fall flat for another.For example, right now I’m creating a 7-part email series to sell an author’s cookbook.That’s right…it takes roughly 7 emails to warm up an interested prospect enough to click the order button.Keep in mind, I’m not doing a hard sell in these emails. I’m offering…See More
Jul 9, 2009

Suzanne Ryan's Blog

Is Excellent Customer Service Part of Your Marketing Mojo?

Posted on June 17, 2009 at 10:30am 0 Comments

I have a rule that I can only watch Oprah if I work out at the same time.



So I was watching the show & lifting weights early last month when she promoted the free KFC grilled chicken meal.



That’s when I–and the rest of the planet–flooded the coupon download site and shut it down for hours. Too many people trying to print out coupons at the same time.



That was just the beginning. The free meal offer proved so popular that franchises were running out of… Continue

Here We Go Again...It's Father's Day

Posted on June 10, 2009 at 11:30am 0 Comments

I'm writing this as much to ask a question as to spout an opinion.



I'm ready to be proven wrong.



All the specialty food lists I'm on are emailing their Father's Day specials--regardless of whether it's the right target audience or not.



In fact I'm betting that most of them hope their list is mostly made up of daughters and wives.



Maybe they're right. I don't know who's on their list, do I?



One clever company, however, seems to have thought… Continue

Working with a Marketing Professional 101

Posted on June 3, 2009 at 9:30am 0 Comments

Ok…ouch…I’ve banged my head against the wall one too many times over this.



I need to talk about it.



Basically…



…there’s a ton of information out there on how businesses can market themselves better. Everything from driving qualified traffic to websites to distributing press releases.



When it comes to do-it-yourself marketing, the Internet’s got it covered.



Not quite the same story when it comes to taking your marketing to the next… Continue

Is Your Website In Sync With How Consumers Read Online?

Posted on May 27, 2009 at 7:30am 0 Comments

There’s something I noticed on some specialty food websites that I thought might be interesting to talk about.



It’s the use of long, academic articles (often written by a passionate business owner) to give some background & history about their products.



For example, the history of fish farming, the introduction of yams into North America, or analysis of French & Spanish olive oils.



I think they have the right idea, on one level. Sometimes consumers want… Continue

Specialty Food Industry Strong--Despite Weak Economy

Posted on May 20, 2009 at 9:30am 2 Comments

I've been reading all sorts of reports about how the specialty food industry is continuing to climb in the recession. Some even say the downturn has boosted gourmet food consumption.



I breathed a sigh of relief when I heard that. After all--the specialty food sector is my bread & butter.



Yet the news didn't come as a surprise.



America's palate is becoming more refined. If we have to cut out restaurants and culinary travel vacations...darn it--we're going to… Continue

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